Inspired by goop, Well Being is an original musical satire of the wellness industry, its place within the American healthcare system, and its implicit question of access in regard to race and class.
Namaste and welcome to the Santa Monica headquarters of foob, a holistic lifestyle brand founded by actress-turned-wellness warrior, Felicity Birch.
PREMISE
Emerging alive from the hot-pink wreckage of the #GirlBoss era (d. 2020), foob, a wellness company “breaking the chains of American healthcare,” continues to grapple with charges of elitism and inaccessibility. As part of her company-wide rebrand, Felicity has decided to promote her protégée, Nevaeh Freeman—a young, prolific, media-savvy marketing strategist. And now, the only woman of color on the executive team. Here—where the slumber party never stops and “woke” is hand-stitched on the silk eye masks—Nevaeh has some questions. Can a diversified, democratized wellness company fix an unequal healthcare system? Is wellness healthcare? What exactly is macadamia milk?
FORMAT
Full-length, two-act musical; satirical black comedy, with heart.
TONE
Legally Blonde meets The White Lotus.
MUSICAL STYLE
Electropop and indie pop/rock, with roots in new wave, girl groups, and dance-pop.
DEMO RECORDINGS
Check out foob’s hot new promo for Women’s History Month starring founder and CEO Felicity Birch, as we celebrate the mothers and matriarchs who remind us to “Aspire.”
After a month filming spot ads for foob’s increasingly race-coded “Skid Row Deserves to Glow” campaign, Nevaeh finally reckons with her complicity in the company’s rebrand and her complex relationship with Felicity (“I Didn’t Build This House”).
“I want to help you solve problems. I want to be an additive to your life.”
“I’d rather smoke crack than eat cheese from a tin.”